Reflection not worth mentioning
Do I believe in knowledge? I do. But the criteria of knowledge are sometimes misinterpreted when you’re trying to define it. For example, now I reading a very useful and insightful book on marketing named “Total relationship marketing” by Gummerson. This book is about different level of relationship emerged between companies. customers, organisations and inside them. But as a marketer I feel that it it completely useless in my current marketing activity. Unfortunately, ‘how-to’s” and quick tips are better suited for implementation of marketing tasks. And I’m the one who completely believe in marketing theory, who wanted to work in the field of marketing theory. Deconstruction, postmodernist reflection - who cares! It’s only restricts me from doing my job properly.
Yesterday I was talking to my friend who described her work in detail. Meaningless activity which can be substituted by simple script or more sophisticated software.